In the face of dwindling charity donations across Canada, one organization stood out on November 28th, 2023 – The Tema Foundation. Despite economic challenges and a decline in overall charitable contributions, TEMA’s GivingTuesday campaign saw a remarkable surge, more than tripling their donations. This unexpected turn of events speaks volumes about the enduring importance people place on mental health, particularly for frontline workers, first responders, healthcare professionals, and public safety personnel.
The Cost of Caring:
In the wake of recent challenges such as wildfires, the loyalty and commitment of frontline workers have been nothing short of extraordinary. Recognizing the toll these experiences can take on mental health, the Tema Foundation strives to equip, support, and empower individuals in their daily roles. However, the rising cost of living isn’t just impacting those seeking assistance from shelters and food banks; it’s also affecting charities like TEMA, compelling them to do more with less.
The National Context:
In the aftermath of the Black Friday-Cyber Monday spending frenzy, comes GivingTuesday, urging Canadians to open their hearts and wallets to those in need. Charities nationwide expressed concern about the cumulative effects of an elevated cost of living, with 57.3% reporting an inability to meet current levels of demand. A concerning 31.5% of charities experienced a decrease in funds raised in 2022, while 42% expressed deep concern about possible volunteer burnout. Additionally, the percentage of Canadians contributing to charities has declined by 5% over the past decade, according to the latest tax filer data.
Tema’s GivingTuesday Triumph:
Amidst this challenging landscape, TEMA’s GivingTuesday campaign emerged as a beacon of hope. The unexpected surge in donations signals a prevailing recognition of the critical role mental health plays in sustaining those who safeguard our communities. The outpouring of support on November 28th demonstrated that even in times of economic strain, people prioritize the well-being of those who dedicate their lives to public service.
Continue the Momentum:
TEMA’s success on GivingTuesday 2023 serves as a springboard for the organization’s growth and continued impact. With the newfound resources, TEMA can further address mental health issues related to trauma, suicide, and the unique challenges faced by families, as well as management and leadership in high-stress professions. The generosity displayed on this significant day is not just a one-time event; it signifies a commitment to sustaining the mental well-being of those who sacrifice so much for the safety and welfare of others.
In conclusion, TEMA’s GivingTuesday triumph is a testament to the enduring importance people place on mental health, even in the face of economic challenges. The generosity displayed not only bolsters TEMA’s mission but also signifies a collective understanding of the vital role mental well-being plays in the lives of those who selflessly serve their communities. As TEMA continues its journey, the momentum generated on GivingTuesday ensures a brighter and more resilient future for mental health support in Canada.
*Data was taken from the Canada Helps: Giving Report https://www.canadahelps.org/en/the-giving-report/*
